About
Senior strategy and transformation professional with 25+ years of international experience across hospitality, brand and commercial leadership. Proven track record of building scalable brands and growth platforms that drive measurable ROI — from concept development and brand architecture through to commercial execution and market launch. Recognised for repositioning assets in competitive markets and designing organisations that perform. Fuses a rare combination of high-level strategic thinking and hands-on execution credibility — underpinned by deep cross-border experience across luxury, lifestyle and full-service segments, and a current focus on AI-enabled business transformation.
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Education
Business Administration, Majors: International Marketing, Tourism & Travel Management, Asia Pacific
Private University of Applied Sciences
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Awards
SAP Best of the Year Award
Recognized for outstanding academic or project achievement, demonstrating excellence in business applications resulting in top of the class 2006
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Languages
German
English
Spanish
French
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Skills
Strategy & Innovation
Enterprise Brand & Portfolio Strategy, Concept Innovation Development, Scalable Concept Architecture, Commercial Transformation, AI-Enabled Strategy, Strategic Planning, Market Differentiation
Commercial & Revenue Growth
Revenue Growth, Market Repositioning, Digital Productivity, Digital Enablement, Data Activation, Sales & Marketing Strategy, Budgeting & Forecasting, Commercial Resilience
Leadership & Management
Cross-Border Leadership, Executive Leadership, Team Leadership (40+ members), Organizational Transformation, Stakeholder Management, Decision-Making
Technology & AI
AI Technologies, Applied Artificial Intelligence, AI for Business Transformation, Digital Transformation, Data Activation, AI-Enabled Tools
Hospitality Operations
Luxury Hospitality, F&B Concepts, Multi-Asset Cluster Management, Hotel Operations, Guest Services, Reservations Management
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